Here's what we did ...
We added a One Time Offer (OTO) offer to the supplement funnel, this is a special offer that is only offered one time in the funnel, and once the customer leaves the page the offer is gone.
It creates scarcity, and more sales.
The strategy below is a proven method used to increases sales by millions of dollars every day, and savvy business owners love to use it.
When was the last time you went through the drive through and were asked,
"Do you want fries with that?"
How often do we say yes?
One of the most effective marketing strategies is to bundle or add similar products to the cart.
This works because the shopper is already wanting to purchase the product, and often just adding more of the same item to the cart works well.
In this funnel once the customer purchased the first item, they are offered a second item, which is often called an "upsell" which included an additional product at a discounted price.
Almost every time you go grab a hamburger, or your favorite meal you are offered an upsell.
"Can I add a soda to your order?"
If your customers accepts the One Time Offer (OTO), you have added money to the cart, and more value to the customer.
Win-Win
Whether your shoppers accept or don’t accept your offer, they will come to the Order Confirmation page.
When it comes to fulfillment Shopify is still the answer, which makes the delivery process great!
While ClickFunnels integrates well with Stripe to take payments, our client already had a cart set-up in Shopify to process the transactions and ship orders to the customers.